Art Shala – PhD

Art is a marketeer with more than 9 years of professional and academic experience in the field of marketing, sales and consumer psychology.

He holds a PhD in Marketing. Art holds a MSc degree in Communication and Economics from the University of Lugano in Switzerland. He has published several research papers on scientific journals, conferences across Europe and the United States of America. His main areas of research are:
Marketing driven organizations, Branding strategy and Consumer Behaviour.

He has worked with several organisations from start-ups to Fortune 500 companies. Currently, he is Founder and Managing Director at Art Shala & Co as well a marketing trainer at the Rochester Institute of Technology, Training and Development Institute in Kosovo. He has experience in strategic marketing, creating market driven organisation and branding strategies.

Throughout his career he has worked with various international organisations such as: Datalogic, Lux-Development, Telecom Italia, Somatoline Cosmetics, Bolton Group etc.

He is fluent in English, Italian and Albanian.