MACOA can support clients in identifying the demand-driven indicators for growth; mapping the value creation process, expanding the customer base, developing a clear partnering strategy. MACOA offers services in Value Proposition Definition – Strategic Marketing, Market and Mode of Entry Selection, Defining the Go-To-Market Strategy, assisting on Partner Selection and providing Enabling services.
MARKET AND MODE OF ENTRY SELECTION
Depending on the value proposition, product mix, and market growth; we can help clients gain information related to demand forecast, competition, market size, channels, trends, and product/industry lifecycle. From these data, we can estimate the market-share revenue performance and recommend marketing strategies related to market entry opportunities that are in line with the strategic focus – acquisitions, mergers, joint ventures/alliances or greenfield entry.
VALUE PROPOSITION DEFINITION
STRATEGIC MARKETING
Healthcare industries we can support emerging players in capturing the opportunity to enter the European market. We use proprietary means to assess and evaluate the attractiveness of the market offering and guide companies in defining their value proposition accordingly to customer needs by instilling a solution based approach. All this aiming at developing long-term sustainable relationships with customers, partners, and other stakeholders.more…
GO-TO-MARKET STRATEGY
to understand the consumer behavior and how they could be reached (directly and/or indirectly) across channels. Hence, MACOA can offer clients a wide range of advisory services on defining and strategizing across driving factors of the Go-To-Market Strategy, being: customer segmentation, the creation of the differential advantage, competition/industry downfalls and opportunities and lastly the proposition of how to win customers along the different channels.more…
ENABLING SERVICES
market entry in Europe we can provide clients with legal counseling, to ensure a safe start within the market.more…