Art Shala, PhD

Art has eighteen years of professional and academic experience in strategy, organisational design and leadership development.

He holds a PhD in Marketing and an MSc in Communication and Economics from the Università della Svizzera italiana in Lugano, Switzerland. He has published research in scientific journals and at conferences across Europe and the United States. His main areas of research are marketing strategy, consumer behaviour, service quality in e-retailing and organisational change.

He has worked with organisations from start-ups to Fortune 500 companies. He is Managing Partner at XPR Consulting in Prishtina, Kosovo, and Professor of Marketing Strategy at the University of Gjilan “Kadri Zeka”.

His work centres on deciding what a business should become and then rebuilding the structure, operating model and management capability to carry it, staying through implementation rather than concluding at the recommendation.

He founded Leadership Reimagined, XPR Consulting’s executive platform, which brings senior international practitioners to Prishtina to work directly with owners and executives.

Throughout his career he has delivered projects for international companies including Avantor/VWR, Crown Holdings, Datalogic, Lux-Development, Telecom Italia, and Bolton Group.

He is fluent in English, Italian and Albanian.